The client wanted for the visual identity to reflect the real-estate theme of the conference as well as the digital aspect of the brand.
The logo was created by linking house symbols into a chain link, reflecting the name and the theme of New Link Conference.
Inspiration for the identity came from urban planning blueprints, stylized in a way to resemble digital circuitry.
The pattern was derived from the real location of the conference.
Applied on different formats and media, the pattern always somewhat changed making the identity more dynamic.
Wanting to utilize the secondary brand colors, each conference segment got its own color code that was applied through all touch-points from website and program brochures to stage decoration.